Over March 20-23 the North American Sales and Technical team attended the Cast Expo 2010 in Orlando, Florida. The event is organized bi-annually by the American Foundry Society and National Association of Die Casters. It is the single largest trade show and exposition in North America for metal casters and was attended by approximately 450 companies from across the globe displaying the latest in equipment, technologies and services.

The Expo gave the team the opportunity to finalize the W Abrasives brand roll out in North America in a booth displaying the latest technical literature and video animations. It also provided the opportunity to meet and socialize with their numerous distributors and customers.